TEASER: Reclaiming Your 'Wig Money' from 'The Waste'
- Reuben Lowing
- Mar 11
- 5 min read
If you’ve been busting your tail in the shop, on the job site, or behind the chair, you know the feeling of a "good week." You look at the gross revenue and think, “Man, we’re finally getting ahead.” But then, by the time Monday rolls around again, that surplus has vanished. It’s not that you went out and bought a boat; it’s that your money is leaking out of a dozen different holes you didn’t even know existed.
At My Business Is Your Business/All Into Life, we don’t believe the secret to a financial breakthrough is just "working more." If you have a bucket with a hole in the bottom, pouring more water in isn't the solution: patching the hole is.
Today, we’re talking about how to stop "The Waste" and how to harness your "Wig Money" to build a private reserve that works as hard as you do.
The Hidden Leak: Why Working Harder Isn’t Working
Most of us were raised with a blue-collar work ethic. You work, you get paid, you pay your bills, and you hope there’s something left over. But there is a silent predator in your bank account that we call "The Waste."
"The Waste" isn’t your craft, your hustle, or your high-skill upsell. The Waste is the lifestyle leak—the stuff that quietly eats your margin every month: cable subscriptions you barely watch, random streaming stacks, and eating out (or delivery) because you’re tired and it’s easy.
Here’s the part people miss: cutting that specific waste is often enough to fund a full retirement before age 60—because that money can be redirected into a real plan instead of disappearing into convenience spending.
In the Warrior-Steward framework, this is about stewardship. If we are called to be faithful with "very little" so we can be trusted with "much" (Luke 16:11), then letting lifestyle leaks drain your seed is a mission failure. Patch the leaks, stack your reserve, and keep more of what you worked for.

Enter 'Wig Money': The Engine of Your Financial Fortress
So, how do we fight back? We look for the "High-Margin Engine." In our world, we often refer to this as "Wig Money."
This concept comes from the specialized income generated in high-demand, high-margin niches: like the medical wig / cranial prosthesis specialty. And let’s be crystal clear: wig-making isn’t the problem—it’s the advantage. For stylists and barbers, this is a legitimate, skilled service that can change a client’s life, and insurance often helps cover these cranial prostheses, which can make it a strong, reliable revenue stream when you set it up the right way. If you’ve followed our story, you know about The 20-Year Beauty Empire. This isn't just about cutting hair; it’s about specialized, high-ticket income that acts as a catalyst for your private reserve.
"Wig Money" represents that specific part of your income that is pure fuel. It’s the profit that isn't designated for survival, but for strategy. When you take that specialized income—and you stop letting lifestyle leaks like cable and eating out siphon it off—and instead route it into a structured private reserve, you change the game entirely.
The Law of Stewardship: From Warrior to Steward
We treat finances as a test of trustworthiness. Money is a tool of the Covenant, not the root of all evil. But to use the tool correctly, you have to move from being a "worker" to being a "Steward."
A Steward doesn't just earn; they protect and multiply. This is where the Sword and the Shield narrative comes in.
The Sword (Strategic Growth): You need your money to fight for you. We look at strategies like EIULs that allow you to participate in large S&P 500 gains (which saw a 400%+ climb from 2012–2026).
The Shield (Guaranteed Safety): You can't afford to lose ground. The "0% floor" acts as a shield during market crashes like we saw in 2008. While everyone else is losing 40% of their "Wealth Capacity," your shield stays locked. You don't have to recover from a loss because you never took the hit.

Myth-Busting: "Buy Term and Invest the Difference" is Leaking Cash
There is a common misconception out there that the "Buy Term and Invest the Difference" (BTID) model is the only way to go. Let’s bust that myth right now.
In a BTID model, you are exposed to market volatility and taxes. If the market drops 30%, you have to make 43% just to get back to zero. That is a massive waste of time: and time is the one thing you can't buy back.
When we talk about Wealth Capacity, we are talking about the potential to double your money multiple times in a single decade.
The Rule of 72: Doubling Your Money Every 2.5 Years
If you are achieving a 28.9% annual average growth (72 ÷ 28.9 ≈ 2.5), your money doubles every 2.5 years.
Think about that. In ten years, your money could double four times. That isn't just "saving"; that’s building a fortress. But you can only achieve that speed if you have the "Shield" protecting you from the "Waste" of market crashes and the "Sword" capturing the upside.

Strategic Growth vs. The Old Way
Most folks are stuck in the "Bill vs. Ted" loop: moving from being a fleet mechanic to trying to build a financial fortress without a blueprint. You can read more about that shift in our Bill vs. Ted Blueprint.
The goal is to move away from "hoping" the bank treats you well and moving toward becoming the bank for your own family. Whether you are in Texas, Michigan, California, Georgia, or Idaho, Reuben Lowing is licensed and ready to help you map out this strategy.
We don't do "cookie-cutter." We do "Covenant-driven." We look at your specific income: your "Wig Money": and we find the leaks that are feeding "The Waste."
Join the Mission: This Friday at Noon
This is just the tip of the iceberg. If you’re tired of the "Waste" and you’re ready to reclaim your "Wig Money," you need to be in the room where the strategy is shared.
Join Reuben Lowing for the Mission Commander Podcast this Friday at Noon CST via this Zoom Link. That Zoom link is the main way to join live—click it, pop in, and be ready to take notes.
We’re going to dive deep into these numbers, show you the math behind the Rule of 72, and explain how to bridge the gap from where you are to where your legacy needs you to be.
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Stop working for the banks. Start making your money work for your family. It’s time to reclaim what’s yours.
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